Avant Garde - Services / Display Advertising


/Display Advertising

Display Advertising

Display advertising is one of the most powerful ways to grab the attention of your online audience, differentiate your brand and make your messages resonate. The range of targeting options and ad formats available allow you to create compelling campaigns that build awareness and boost engagement, as well as drive leads and revenue.


What is display advertising?

Display advertising is a form of online advertising on third party websites next to content that’s relevant to your product or of interest to your target audience. Unlike text based ads, they take the form of images, audio and video to effectively communicate your message.

The potential audience reach is huge, and the range of targeting methods available enables the development of focused campaigns in which ads appear to a very specific, highly relevant audience.

• Contextual: targets pages that have specific keywords in the content
• Placement: targets specific websites or pages
• In-market audience: targets users based on their search and web browsing activities
• Topics and demographics: targets audiences based on information Googles gathered from its users
• Mobile apps: targets apps that allow ads
• Remarketing: targets users who have interacted with your website and encourage them to return
• Social networks: see our Social Media Advertising section

Users can be targeted at different stages of the buying cycle, putting them into the start or middle of your sales pipeline.


How we do it?

We begin by defining your objectives, devise a strategy focused on achieving campaign targets and delivering on your KPIs. Our team then begin work on bringing your campaign to life using the best practice methodologies we’ve developed and refined over time.